What force compels people to dance for hours on end, surrendering themselves to a shared drum rhythm? Is it the same force that gives us a powerful sense of community amidst the thunderous applause of thousands, or that allows us to row more efficiently as a team? The social function of rhythm is to create and reinforce community. For thousands of years, people have used drums to induce a strong sense of togetherness on special occasions.

Similar to archaic tribal societies, teams in the modern business context benefit from the powerful, community-building effect of rhythmic team activity.